Launch of Admissions Charging Research

Newly published – 2023 research about impact of admissions charging for museums.
The research about admissions charging for museums that DC Research and Durnin Research carried out for the Association of Independent Museums (AIM), in partnership with Arts Council England, Museums Galleries Scotland, the Welsh Government, the National Museum Directors’ Council, and Art Fund, has now been published.

The full report is available as well as an executive summary of the key findings.

Alongside the in-depth research report, an accompanying Success Guide condenses crucial findings and is designed to help inform museums in the process of reviewing their pricing strategies.

For further information, or if you have any questions about the research, or would like to discuss how we could help your museum on issues around admissions charging, please contact Stephen.